Category: Unique Selling Proposition

Stand Out in the Crowd: How to Identify a USP and Own Your Brand

A USP (Unique Selling Point or Unique Selling Proposition) is essentially what you do better and/or differently than everyone else. While this can be interchangeable with a slogan, generally a company or personal slogan is an offshoot of your full USP. When the company that is now known as FedEx came out, they knew they’d […]

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