My Blog

My Favorite Books from 2016

I read an average of one book a week this year, far short of my goal of reading 100 books this year. My goal for 2017 is taking a page from Warren Buffett’s book (ha, pun alert) and striving to read “500 pages a day.” Below I’ve listed the 5 best books I read this […]

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How Personal is Too Personal With Branding?

One of the hot topics of personal branding is the question of how much of your personal life should you include in your content and interactions with people? Do people really care about what you ate for lunch? Does it build rapport like you’ve been told—or is it just another form of useless self-indulgence? Should […]

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How to Deal with Internet Trolls and Personal Attacks on Your Brand

The internet is a dark and scary place sometimes. With an unfiltered and “anonymous feel,” it can become very easy for people to humiliate and degrade strangers, their writings, and their personalities. This can be in forms of nasty comments on your article, harassment to you, or shameless self-promotion across your network (including poaching your […]

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Stand Out in the Crowd: How to Identify a USP and Own Your Brand

A USP (Unique Selling Point or Unique Selling Proposition) is essentially what you do better and/or differently than everyone else. While this can be interchangeable with a slogan, generally a company or personal slogan is an offshoot of your full USP. When the company that is now known as FedEx came out, they knew they’d […]

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The Basics of Building a Personal Brand

What better way to start my personal blog, than to talk about personal branding? Although Jay Nine Inc. mainly does consultations for service and web based businesses, we are also contracted to help professionals and job seekers build their personal brand. This could be someone looking to make a company change, or an executive/key member […]

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